we create impact for ambitious brands
Everyone loves a well-told story, and consistency is key in that regard. You want everyone to instantly recognize and differentiate your brand from the competition, which is also quite prominent in this overstimulated world. How do you achieve that? With a story that is authentic and dressed in the right attire.
Coming up with a name & tagline
Everything starts with a brand name that captures the essence; you don’t just choose a name randomly. Ideally, it should be memorable and set you apart from the rest.
We brainstorm a creative brand name that summarizes the essence of your company and conveys the message. The same goes for your tagline: that short phrase that supports your positioning and strengthens your name. Do you want to go in a new direction with a powerful name and tagline that resonates?
Designing a logo
The visual symbol of your company. That one symbol that represents your brand and connects with your customers. Your logo is the starting point for visitors and the launching pad for conveying your brand identity.
What sets a good logo apart from the rest? Well, simplicity is key: it should ideally be timeless, exude the necessary trust, and align with your business. Additionally, it should be easily legible all mediums. Typographically sound, with carefully chosen colors.
Designing a logo
The visual symbol of your company. That one symbol that represents your brand and connects with your customers. Your logo is the starting point for visitors and the launching pad for conveying your brand identity.
What sets a good logo apart from the rest? Well, simplicity is key: it should ideally be timeless, exude the necessary trust, and align with your business. Additionally, it should be easily legible all mediums. Typographically sound, with carefully chosen colors.
Creating a corporate identity
A corporate identity encompasses name, tagline, logo, typography, color usage, illustrations, and other graphic elements. All these components are brought together into one cohesive entity, which we neatly compile into a style guide or brand guide. This document provides clear descriptions of all aspects of your visual communication.
It is the thread that runs through your story, ensuring recognition. It showcases what your company does and what it stands for. Because you want to be effective and appealing to your ideal customer. And you want to differentiate yourself from the competition.
Do you want to shine with a well-thought-out and inspiring corporate identity? That’s precisely what we excel at.
Determining the tone of voice
How do you address your target audience? Formal? Informal? Direct? Technical? Playful? The possibilities seem endless… We ensure that your tone of voice seamlessly aligns with your brand and core values. It’s about maintaining consistent language across all communication channels.
The tone of voice is the personality of your brand and encompasses the entire communication, both written and verbal, internally and externally. It applies not only to your customers but also to your partners and employees. In other words, every word is harmonized and fits into a bigger picture. It is as consistently applied as the look and feel of your brand because language and visuals go hand in hand.
Determining the tone of voice
How do you address your target audience? Formal? Informal? Direct? Technical? Playful? The possibilities seem endless… We ensure that your tone of voice seamlessly aligns with your brand and core values. It’s about maintaining consistent language across all communication channels.
The tone of voice is the personality of your brand and encompasses the entire communication, both written and verbal, internally and externally. It applies not only to your customers but also to your partners and employees. In other words, every word is harmonized and fits into a bigger picture. It is as consistently applied as the look and feel of your brand because language and visuals go hand in hand.
Establishing an online identity
How does your company present itself online? Ideally, there should be consistency in all aspects of communication, including visual and language use. How does your company behave? How do customers perceive you?
The importance of your online identity is growing in this digital era, as we, as consumers, literally search for everything on the internet. The right content gives your brand the necessary backbone and generates the desired trust.
