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Branding

Everyone loves a good story told cleverly, and in that, consistency is key. You want everyone to immediately recognize your brand and distinguish it from the competition, which is also quite present in this over-stimulated world. How do you do that? With a story that rings true and is dressed in the right jacket.

Coming up with name & baseline

Everything starts with a brand name that hits the mark; you don’t “just pick” a name. Preferably one that sticks easily and sets you apart from the rest.

 

We come up with a creative brand name that summarizes the essence of your business and gets the message across. The same goes for your baseline: that one short phrase that endorses your positioning and reinforces your name. Do you want to take a new direction with a powerful name and baseline that resonate?

Logo designs

Your company’s logo. That one symbol that represents your brand and that your customer connects with. Your logo is the point of connection for the visitor and the starting point for communicating your brand identity.

What distinguishes a good logo from the rest? Well, simplicity adorns: it should ideally be timeless, exude the necessary confidence and fit your company. And furthermore be easy to read on all carriers. Typographically sound, in carefully chosen colors.

Logo designs

Your company’s logo. That one symbol that represents your brand and that your customer connects with. Your logo is the point of connection for the visitor and the starting point for communicating your brand identity.

What distinguishes a good logo from the rest? Well, simplicity adorns: it should ideally be timeless, exude the necessary confidence and fit your company. And furthermore be easy to read on all carriers. Typographically sound, in carefully chosen colors.

Corporate identity design

A corporate identity includes: name, baseline, logo, typography, use of color, illustrations and other graphic elements. All these components are brought together into a single entity, which we neatly bundle into a style guide. Or brand guide. That document in which all carriers of your visual communication are clearly described.

 

It is the thread of your story that creates recognition. It shows what your company does and what it stands for. Because you want to be effective and attractive to your ideal client. And you want to set yourself apart from the competition.

Do you want to shine with a well thought out and inspiring corporate identity? That’s just something we excel at.

Determine tone of voice

How do you address your target audience? Formally? Or rather informally? Directly? Technical? Playful? Possibilities abound it seems… We ensure that your tone of voice flawlessly matches your brand and core values. A consistent use of language that we apply to all communications.

 

The tone of voice is the personality of your brand and encompasses all communication. Both written and verbal, both internal and external. So not only to your customers, but also to your partners and employees. In other words, every letter is aligned and fits into a bigger picture. As consistent as the look and feel of your brand, because language and image go hand in hand.

Determine tone of voice

How do you address your target audience? Formally? Or rather informally? Directly? Technical? Playful? Possibilities abound it seems… We ensure that your tone of voice flawlessly matches your brand and core values. A consistent use of language that we apply to all communications.

 

The tone of voice is the personality of your brand and encompasses all communication. Both written and verbal, both internal and external. So not only to your customers, but also to your partners and employees. In other words, every letter is aligned and fits into a bigger picture. As consistent as the look and feel of your brand, because language and image go hand in hand.

Online identity capture

How does your company profile itself online? Ideally, there is consistency in all communication in imagery and language. How does your company behave? How does the customer see you?

The importance of your online identity is growing in this digital age because as consumers we literally google everything: the right content gives your brand the necessary clout. And creates the desired trust.